SECTION I: THEMATIC SIGNALS In your opinion, to what extent do each of the following thematic clusters (rows) contribute to rankings across result types at Google (columns)? Please place a % number in EACH BOX representing the percentage of the algorithm you think that theme contributes to for each result type. The example below would work if you felt that each theme represented exactly 1/8th of the algorithm.
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LOCALIZED ORGANIC RESULTS
LOCAL PACK RESULTS
LOCALIZED ORGANIC EXAMPLES
LOCAL PACK EXAMPLE
Which individual factors do you think have the biggest impact on local pack/finder rankings? Please drag and drop the top 20 individual ranking factors in order of importance, from the lefthand columns to the righthand column.
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Please note: only the top 20 factors you have dragged to the right side will count in your response.
Your top 20: GMB [0 ] Links [0 ] Citations [0 ] Reviews [0 ] On-page [0 ] Behavioral [0 ] Expand All
GMB LISTING FACTORS LINK FACTORS CITATION FACTORS REVIEW FACTORS ON-PAGE FACTORS BEHAVIORAL FACTORS
Which individual factors do you think have the biggest impact on localized organic rankings? Please drag and drop the top 20 individual ranking factors in order of importance, from the lefthand columns to the righthand column.
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Please note: only the top 20 factors you have dragged to the right side will count in your response.
Your top 20: GMB [0 ] Links [0 ] Citations [0 ] Reviews [0 ] On-page [0 ] Behavioral [0 ] Expand All
GMB LISTING FACTORS LINK FACTORS CITATION FACTORS REVIEW FACTORS ON-PAGE FACTORS BEHAVIORAL FACTORS
For local pack results, what factors have you been focusing on MORE in the past year? Please drag and drop your top 5 individual ranking factors in order of importance, from the lefthand column to the righthand column.
Only the factors included in the top 5 of this list will count in your response.
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Please note: only the top 5 factors you have dragged to the right side will count in your response.
Your top 5: GMB [0 ] Links [0 ] Citations [0 ] Reviews [0 ] On-page [0 ] Behavioral [0 ] Expand All
GMB LISTING FACTORS LINK FACTORS CITATION FACTORS REVIEW FACTORS ON-PAGE FACTORS BEHAVIORAL FACTORS
For local pack results, what factors have you been focusing on LESS in the past year? Please drag and drop your top 5 individual ranking factors in order of importance, from the lefthand column to the righthand column.
Only the factors included in the top 5 of this list will count in your response.
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Please note: only the top 5 factors you have dragged to the right side will count in your response.
Your top 5: GMB [0 ] Links [0 ] Citations [0 ] Reviews [0 ] On-page [0 ] Behavioral [0 ] Expand All
GMB LISTING FACTORS LINK FACTORS CITATION FACTORS REVIEW FACTORS ON-PAGE FACTORS BEHAVIORAL FACTORS
Which individual factors do you think absolutely do NOT impact rankings? (keywords in GMB Description, for example). Please drag and drop any individual not-ranking factors from the lefthand column to the righthand column. Select many as you like.
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Please note: only the top 1 factors you have dragged to the right side will count in your response.
Your top 1: GMB [0 ] Links [0 ] Citations [0 ] Reviews [0 ] On-page [0 ] Behavioral [0 ] Expand All
GMB LISTING FACTORS LINK FACTORS CITATION FACTORS REVIEW FACTORS ON-PAGE FACTORS BEHAVIORAL FACTORS
Which individual factors do you think have the biggest impact on conversions from GMB? Please drag and drop your top 5 individual conversion factors in order of importance, FROM THE GMB SECTION on the lefthand column to the righthand column. Only the factors included in the top 5 of this list will count in your response.
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Please note: only the top 5 factors you have dragged to the right side will count in your response.
Expand All
GMB LISTING FACTORS REVIEW FACTORS
Please drag and drop the top 10 negative ranking factors from MOST HARMFUL (top) to MOST BENIGN (bottom), from the lefthand columns to the righthand column. Only the factors included in the top 10 of this list will count in your response.
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Please note: only the top 10 factors you have dragged to the right side will count in your response.
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Nothing to note, really
What are some strategies/tactics that are working particularly well for you at the moment?
What are some strategies/tactics that used to work well, but don’t seem to work anymore?
What are some methods you’re using to try to influence behavioral factors, if any?
Are there any ranking factors not included in this survey that you think should be added?
Comments about where you see Google is headed in the future:
Comments about anything else you’d like the readers of this survey to know:
Please let us know how we should attribute you when we publish the survey results: (copy/paste these fields into the box below)
